4 Top Marketing Tips For YouTube Website Owners
You’re a YouTube, so it’s only natural to think of your YouTube channel as your home on the web.
You might have to shift your mindset a bit to start driving traffic to your website, but the effort you put into it will be well worth it.
You’ll be able to capture emails, sell products, and even mitigate the risk of your YouTube channel getting shut down. I sure hope that never happens to you, but it’s always to have a backup plan, just in case. Your website is that backup plan.
So, let’s start driving some traffic to your Youtube website!
Using Your Organic YouTube Traffic To Promote Your Website
The first, easiest, and most effective way of promoting your website is through your YouTube channel, which is probably getting more traffic than your website, especially if you just built your website.
Here are several steps you should take to get your viewers coming to your website:
- YouTube allows you to include links to your website and social networks on your channel page. Be sure to utilize this feature so your subscribers and viewers know where else they can find you online.
- Include a link in the description of all your YouTube videos. Add “http://” to the beginning of the link, so YouTube will automatically hyperlink it. If possible, include the link to your website in the first line of the description.
- Watermark your videos. Display your website address in your videos so it’s easy to find. You could also create a slide at the beginning and/or end of your videos that promotes your website.
- Talk about your website in your videos (i.e. give people a reason to check it out). For instance, you may have created a special remix version of one of your favorite songs to use in your video. You could encourage your visitors to go to your website to download a full version of the song in exchange for their email address.
It’s quite likely that most of your viewers will first find you on YouTube before finding your website. Offering extras and bonuses on your website is a good way to keep them engaged with you and to keep them coming back to your site.
YouTube Paid Ads Can Help You Market Your Site Faster
More than likely, you already know that publishing frequently can help you get more attention for your content and your channel.
But you might be wondering if there’s a way to increase views on your videos at a faster rate while also building traffic to your website.
YouTube paid ads make this easy to do because they are cost-effective and straightforward to use. You’ve probably seen plenty of businesses promoting their products and offers on YouTube already.
The key thing to think about is who your audience is. Promoting to just anyone is rarely as effective as promoting to a specific group of people who are likely to be interested in your content.
You must also think about how you’re going to promote your website in your video.
“Go to this address now” is a good start, but not compelling enough to catch most people’s attention.
Your goal should be to create a compelling reason for them to come to your website, such as a free offer or a contest. You must entice your audience in some way to go to your website.
Since you’re spending your hard-earned money on ads, you’re probably looking for a return on your investment too. So, when you send people to your website, at minimum, get them to sign up for your email list. For example, have a call to action like “Join the contest now by entering your email into the box below!”
Collaborate With Other YouTubers And Bring Their Audience To Your Website
Do you have any friends who are also YouTube content creators? Have you made friends with any of your favorite YouTubers?
Even if you haven’t made any connections yet, don’t worry. YouTube collaborations are common, and they can help you build your channel by leaps and bounds.
When it comes to collaborations, the sky is basically the limit. You might assume your favorite YouTubers would be too busy to even care about you or your project, but this isn’t always the case. If you never ask, you’ll never know!
For the most part, it is best to find people who are at the same level as you or a little ahead. They’re probably looking for ways to increase their following too and will more readily jump at the chance to work with you.
Collaborating with others can expose you to a new audience, and vice versa. Basically, both parties benefit by working on a project together.
It’s typically a good idea to find people who are in a similar niche to you. But if you’re knowledgeable in other areas, it can’t hurt to collaborate with those who aren’t creating content in the same category you are. For example, if you’re a musician, there’s nothing wrong with collaborating with other people in the entertainment industry, such as comedians. You could probably come up with some cool content ideas.
Then, don’t forget to look for a way to promote your website in the collaboration videos. If it’s going to be published to your friend’s channel, then let them know it’s important that your website address appear in the video.
Using Other Social Sites For Free And Paid Traffic To Your Website
YouTube is a great social network, but don’t forget – there are plenty more sites like it out there where you can promote your content.
The main ones to prioritize besides YouTube include Facebook, Twitter, and Instagram, but depending on your audience and goals, you might also consider leveraging LinkedIn, Reddit, Tumblr, and Pinterest among others.
This goes with the warning that social media can be time-consuming, especially if you find you’re easily distracted (keep in mind – social media is designed to be distracting!). Try not to do more than you can do well. If you don’t have time for five social networks, then don’t spread yourself trying to keep up a presence on all of them.
Many YouTubers, at minimum, tend to have Facebook pages and Twitter accounts. Having these set up makes it easy for your audience to engage and interact with you. But don’t forget to send people to your website too, because there’s more benefit to you when people sign up for your email list or buy a product from you.
Also note: Most popular social platforms also allow you to pay for exposure. Advertising is a great way to get a lot of attention for your content. Social networks make it easy for you to target a specific audience and set a budget that seems sensible to you. Online advertising, in general, is more cost-effective than offline advertising.
YouTube Website Promotion Tips Conclusion
When it comes to promoting your website as a YouTuber, you have certain advantages others don’t. You have people watching your videos and subscribing to your channel, which means you should be able to get some of those people coming to your website, especially if they like what you’re doing.
Reward your visitors for coming to your site. Give them extra content and access to things they can’t get on your YouTube channel. That will keep them engaged.