How To Build A Bakery Website 2023
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Every day, people flood online to find their latest sweet treat or freshly baked bread. If you want a slice of the digital order pie, it’s time to build a bakery website.
Here’s how to make a bakery website and add the features customers want to see. We’ve provided a list of the best bakery website themes, examples of great bakery websites, and a list of plugins that can help you serve your customers better.
How To Build Your Bakery Website In Under 10 Minutes
Using this step by step guide you’ll have your core bakery site up within the next 10 minutes; so let’s get to it:
- We need a place to host your website, so go to JustHost.
- Find & click the ‘Get Started Now’ button.
- Choose a plan. ‘Basic’ is fine if you’re only making one site.
- Pick the website name you want, e.g. YourBakeryName.com – then press the Next button.
- Enter your details then submit the form. You don’t need any of the extras they offer, but have your Account Plan at least 12 months long for big discounts.
- You’ll now be in the Justhost members area. Click ‘Install WordPress’.
- You’ll see some onscreen instructions; follow them [no need to pick a theme or plugin yet though].
- Nearly finished. Using the JustHost dashboard, click ‘Domains’ followed by ‘Manage’ then ‘Security’. Click the ‘Domain Privacy’ on this page. There, now your personal details remain private.
That’s it, you now have a website setup ready for you to start adding your baked goods related content… Simple right?
Once you have your core website setup, now we can move on to making your site look exactly how you want it. This is straightforward too, but get your site set up first using the above instructions then we’ll move forward.
Top Baker Themes for WordPress
You don’t have to have an idea in mind or be extremely creative to make a great-looking website. Just browse some great themes, see how others have used them, and adapt them to your purposes.
Here are some of the best food- and bakery-themed WordPress themes you can use for your bakery website:
The creators of Foodica had food-related websites like bakeries in mind when they created it. The layout looks great on any screen, which it’s perfect for customers accessing your site on their phones.
Foodica has six color schemes available, but you can customize your colors to match your brand. It’s also easy to customize with your logo. It’s also compatible with Woo Commerce to help you build an online store.
It’s no surprise that a theme named Bakery Shop would be a great option for a bakery. The menu bar is scalloped to look like a café awning. It’s also free.
The theme is easy to customize with live previews. It’s already SEO-optimized to help you climb in search engine rankings. Built-in sections include a blog, shopping area, team members, an about section, contact information.
If you want more features, you can try their paid Bakery Shop Pro version. It’s compatible with Woo Commerce to help you easily sell goods from your shop.
Cake Bakery – Pastry WP
The Cake Bakery – Pastry WP theme is one of the best-selling food-themed templates available.
Cake Bakery has nine demos, so be sure to take a look at all of them to see if one fits your bakery’s needs. It also includes stock bakery photos in case you don’t have professional images for your bakery yet.
Baker – Fresh Bakery, Pastry, and Cake Shop Theme
The Baker – Fresh Bakery, Pastry, and Cake Shop Theme has 12 different designs to choose from, and each features a different type of baked good, such as bagel, pretzel, or cupcake.
Baker themes give you lots of space to add photos of your bakery and baked goods to temp site visitors to buy products from you.
The theme is also WooCommerce compatible, so you can add online ordering options.
Bakery | WordPress Cake & Food Theme
The Bakery theme is Themeforest’s top-selling food theme of all time. It includes four unique demos and over 80 pre-built pages.
The Bakery theme is easy to use because it comes with a drag-and-drop page builder so you can customize each page further. It’s also WooCommerce compatible so that you can easily create an online order system. SEO optimization gives you an advantage over competitors.
Features for advanced users include 50+ custom shortcodes to allow you to add extra items to your site.
Noucake – Bakery WordPress Theme
The Noucake theme is attractive and modern and includes easy out-of-the-box WooCommerce integration.
This theme gives you tons of theme choices and lots of fun options for your bakery website, including:
- YouTube video options for product details
- Full-screen product search
- Customizable headers
- WPML multi-language support
- Social media buttons
- Custom Google map
How to Install a WordPress Theme
Best WordPress Plugins for Bakery Websites
Plugins are small software apps that integrate into your WordPress software to help you build your website more easily or add special features.
Here are several plugins that you can use to improve your website-creation process and serve your customers better.
A Woo Commerce plugin allows customers to make purchases directly from your site. An eCommerce plugin is useful for creating an online shopping area for pickup, delivery, or shipping orders.
You don’t need to hire an IT person for help because Woo Commerce allows you to set up your new store in minutes.
You can also add in extensions to allow you to do several things, including:
- Receiving payments
- Setting up a bakery subscription service
- Booking a tasting
- Viewing site analytics
- Limiting order quantities
- Shipping and tracking
- Marketing tools
- Add-on options like gift wrapping and special messages
- Delivery service options
Easy Digital Downloads (EDD)
If Woo Commerce seems too complicated and you just want a small and simple online store, you might consider Easy Digital Downloads for your eCommerce needs instead.
It’s a little easier to navigate because it offers the simplest and most common features instead of hundreds of features.
EDD also has a strong reporting system that can help you to see your earnings, sales, and analytics. You can also easily generate discount codes for customers who buy more.
Visual Composer is a free website builder for WordPress that can help you create a professional-level bakery site in minutes. It features a drag-and-drop page design and has tons of templates and extensions available to help you create the site you want without coding skills.
Visual Composer includes built-in SEO optimization to help ensure your pages are reaching the most potential customers possible. They also have a responsive design feature to ensure your site looks good on every device.
It comes with WooCommerce and other business integrations to help you customize your product listings and create lead capture forms.
Chances are you won’t need to install additional plugins because the Visual Composer Hub already has many of the most popular ones available for you to use.
Elementor is a plugin you can add to WordPress to make it easier to see and build your website. The plugin shows you exactly what your website will look like, and you can drag and drop elements onto the page.
Elementor allows you to easily design the website you want. They offer an Academy of video tutorials and a help center so you can learn to do anything you want.
The plugin also has 90+ widgets you can add to your page to customize it even further. You can find tons of website templates and custom add-ons from users you may have already created a website similar to the one you want to make.
Forms allow you to get the specific information you need from site visitors. WPForms is the most popular plugin to integrate forms on your site. Its drag and drop features make creating forms extremely easy.
You can integrate condition logic to ask specific questions depending on individual responses.
WPForms template options include:
- Contact forms
- Payment forms
- Survey forms
- Newsletter forms
- Registration forms
- Email subscription signup
- Employment application forms
- Catering request forms
- Signature add-on
- Form abandonment data capture add-on
- Conversational-style forms
If your community has a variety of language groups, offering a language translation option on your website can help drive business from speakers of other languages.
Weglot increases your online visibility to people searching for bakeries using their native language because Google automatically indexes every translated page.
Weglot offers a free trial that allows you to make your website multilingual in minutes.
PushEngage plugins help you to send push notifications to your customers.
Some examples of push notification possibilities include:
- Delivery or order completion notification
- Notifications of new blog posts
- Reminders of cart abandonment
- Personalized messages
- Notifications of sales or specials
- Visitor-behavior-triggered notifications
- Automatic drip campaigns
- Email subscription opt-in
- Custom messages based on visit number
The plugin helps you improve ROI with actionable data by revealing which push notifications are working best for you.
For another pop-up option, consider Popup Maker. Useful push notifications it can generate for your bakery include:
- E-mail list opt-in
- Lead-generating pop-ups
- Coronavirus protocol pop-ups
- WooCommerce upsell and cross-sell popups (premium WooCommerce feature)
Popup Maker integrates with several popular form plugins, so users can complete a form after getting the pop-up.
Smash Ballon Social Photo Feed
If your Instagram feed has lots of pretty photos of your baked goods, you can use Smash Balloon to showcase them on your website. You can even pull photos from multiple Instagram accounts if you have accounts for different store locations.
You can customize how many photos you want to display and how they appear. Decide if you want to integrate random photos or have them appear chronologically.
Smash Balloon allows you to get more Instagram followers who will crave your baked goods because they can easily get to your Instagram page from your website.
Integrating Smash Balloon into your website only takes 30 seconds and doesn’t require any confusing steps.
Photo Gallery is another way to integrate photos into your website. You can feed in the exact photos and the exact number of photos that you want. You also have full control over the style you want to use to display your photos.
You can either upload the exact images you want or pull them in from Instagram, YouTube, Vimeo, Flickr, or Dailymotion. It’s also possible to add an audio track for your image slideshow.
Photo Gallery allows you to add metadata to the images to enhance your site’s SEO.
How to Install a WordPress Plugin (3 Different Methods)
Pages You Need on Your Bakery Website
When a customer comes to your bakery website, they may be looking for a variety of things. The more information you give, the better. If you don’t feel comfortable creating the wording yourself, you can always ask a friend to collaborate with you or hire a copywriter.
According to GrubHub, high-quality photos, especially within your online menu can boost sales by 30% or more, creating cravings potential customers can’t resist. Deliveroo stats indicate that you will sell online menu items that have images 6.5% more often than those without images.
Customers also want you to have online ordering options on your website. You can decide whether this means you offer delivery, pickup, or shippable orders. However, Statista projects that the online food delivery market will continue to increase. Customers who take the time to make their order online generally spend 30% more.
What components should a bakery website have? You may not include all of these items in your website, but this list will at least give you a place to start:
Who are you? What’s your story? How long have you been in business? How did you get into the baking business? Who are your head chefs? Have you won any awards? Has your bakery been featured in any articles?
The about section lets customers know more about your business and its history.
What do you serve? Do you have a specialty? Are certain things only available on certain days? Can you make custom items? Do you have gluten-free, keto-friendly, vegan, or sugar-free items?
You can show what products you have available through photos, menus, and online ordering options.
Is the order for pickup, delivery, or shipping? Are gift cards available?
Customers want to know what options are available for order. If you have an online store or other online ordering options, you should have a prominent link to them. You’ll want to be sure your checkout page is obviously displayed.
Is catering available? How many items can you make? How much time ahead should they order? Do you do weddings? Do you have in-store banquet options?
If you have catering options available, your website is a great place to advertise them.
What are your locations? How can customers contact you for questions or orders? How can they get a quote on a custom item?
Don’t assume that everyone already knows where to find your bakery. Your website should help customers know exactly where to find you and how to contact you.
Where To Find
Which restaurants or stores stock your products?
If customers can find your products somewhere other than your store, they’ll want to know.
Do you have a menu that you can post? Do you have specialty or holiday menus? What is your shop known for making?
If you don’t have a menu available on your website, you’re definitely losing customers who are searching for something in particular. The easier you make it for customers to read your menu on their phones, the better.
What do your menu items look like? What does your bakery look like? Who are the bakers? Do you have videos of the baking process?
Images give customers a preview of what they can find in your store. They also serve as ways to tempt customers and activate their cravings. You can take photos of your products yourself, but professional pictures are even better.
Loyalty or Discount Program
Do you have a loyalty program for customers to earn free or discounted products? Can customers get discounts for larger orders? Are there other special deals they can get?
Letting customers know about your loyalty or discount programs can get them in the door more often and sometimes cause them to buy more than they otherwise would.
Are you hiring? What skills and expectations should applicants have?
Your website is an excellent place to post job openings as well as application forms.
When are you open each day? Are you open on holidays?
When you have your hours posted on your website, you can spend more time helping customers and less time answering questions about your hours over the phone.
What are customers saying about you?
Reviews are everything. If you’re especially proud of some of your reviews, highlight them on your website.
Social Media Links
What are your social media links?
Customers like to follow their favorite businesses on Instagram, Facebook, Twitter, and other social media.
Do you only use whole ingredients? Does your company give to charity organizations? Do you have a philosophy that guides you?
Customers who share your values are more likely to buy from your bakery.
Do you have a blog to talk about your products and make customers crave your products?
Blogs are an excellent way to give personality to your bakery and rank higher with search engines.
Other Beautiful Bakery Sites for Inspiration
When you’re trying to decide how to build a bakery website, it’s a good idea to use other bakery websites for inspiration.
Look at what bakery websites do right and what they do wrong. Here are some bakery websites that get it right:
Hummingbird Bakery’s site is visually appealing and allows you to instantly shop from customer favorites. A pop-up collects contact information to join their mailing list. You also have an option to create an account, so they can tailor the information they send to you.
Dominique Ansel’s page pulls you in immediately with pastry images. The available links are few, but they’re immediately available to give you the information you need. You can even view Dominique’s baking lessons.
Vegantics uses a template with cafe vibes. The page is full of movement with videos and images that move into the page. They capitalize on the idea of shipping “vegan gifts” to those who can’t easily visit the shop.
Tatte Bakery’s site is clean and white. Even the photos keep up this theme. Each location has separate menus available depending on time, diet, or occasion. Links allow you to shop for baked gifts to ship or order for pickup or delivery.
Nothing Bundt Cakes
The Nothing Bundt Cakes franchise has a website that highlights all the important things you need to know about their mini bundt cakes. Search cakes by flavors or occasions, and easily locate a location near you.
Buzz Bakeshop has a simple design, but their photos make their “downright outrageous pastries” crave-worthy. Their menu is extremely easy to access and is separate from their online ordering option to serve different customer needs.
Stone Mill Bread
Scroll down Stone Mill Bread’s website, and you’ll not only get to watch the bread-baking process, but you’ll understand Stone Mill’s philosophy, and have easy access to the most important links you need, such as menus and catering.
Farrell Bread & Bakery
The more you scroll down the Farrell Bread & Bakery page, the hungrier you get looking at the bread and pastry images. They include a .pdf menu, an online order form, and links to places that serve their products.
Alchemy’s site is as simple, beautiful, and straightforward as their shop and macrons. Images of all their macaron flavors on a white background make a big impact.
When Queer Eye made over this kawaii Asian bakery in Austin, TX, they also made over the bakery’s website. It’s simple but has everything you need to know about OMG Squee. A FAQ section addresses a lot of common questions customers ask.
How To Create A Bakery Website, Final Thoughts
Learning how to build a bakery website need not be difficult. As you can see, you can build a site quickly and use templates, inspiration from other bakery sites, and plugins to make your site look professional. Once you get it up and running, expect even more business.
Now that you have a bakery site, it’s time to promote it so that more people can find your site and order your goodies!