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Today, when people think about booking a stay at a hotel, they first look online.
What this means is that if you don’t have a strong online presence, you’re probably going to leave some money on the table.
A lot of people tend to think websites are hard to build. But thanks to recent advancements in technology, it’s never been easier.
In this guide, I’ll walk you through setting up a hotel website that’ll attract guests.
A Step By Step Guide To Creating The Core Hotel Website
Let’s get right into this.
Getting the basics of your hotel website set up is easier than you might think.
We’re going to be building on the WordPress platform, which is easily the most powerful and flexible builder tool available.
There are two things you’re going to need right off the bat – fortunately, they can be obtained from the same place. You need a domain name and a hosting plan.
I recommend signing up with Justhost to get started. They make the process of installing WordPress incredibly easy – you can do it in just one click!
Your domain name should reflect the name of your business (i.e. www.luxuryhotelsandiego.com). Keep in mind that the exact domain name you have in mind may not be available. But it’s still important to get a .com TLD, so a simple way of coping with this is to include the location name of your hotel, add the word “online” at the end, or even words like “rooms” or “booking”.
Did you buy your hosting plan? Excellent. With your domain and hosting in place, you can get WordPress installed. Again, this is superfast and easy!
With WordPress installed, you’re going to want to customize the look and feel of your site and develop your own content. So, now that you’ve got the basic framework of your website set up, you’re ready to add content. Let’s look at what pages you’re going to require.
6 Pages Your Hotel Website MUST Have
What pages does every hotel website need?
Too many pages can confuse visitors and decrease conversions. On the other hand, you should provide a good amount of information that can help your prospects make up their mind about where to stay.
The following six pages are a good starting point:
- Gallery. If you don’t have a photo gallery, you should have plenty of professional photos of your property peppered across your website. Attractive visuals are key to your success online.
- Promotions. Entice your website visitors to stay at your hotel with exclusive deals and offers.
- Dining. Whether you have an onsite restaurant or not, you should make your visitors aware of where they can dine nearby.
- Reservations. No hotel website would be complete without a booking page, or at least a readily available booking form. After all, you want your visitors to take a profitable action while visiting your site.
- Events. Special events can attract new guests to your hotel, or even close the deal when a prospect is trying to choose between a few different places.
- Rooms. If your property has a few different types of rooms, it’s important to highlight each and point out the differences to your guests. Clarity is key.
Are there other pages worth having? Absolutely.
A contact page is a must for hotels, and you should also consider building “about” and “blog” pages. These are core elements of most websites, regardless of whether they’re in the hospitality industry.
Make Your Website Look Great With These Easy To Use Hotel Theme Designs
Right now, your website doesn’t look like much.
A lot of people get overwhelmed when they think about design, because they assume some coding is involved.
You’ll be happy to know you don’t require any coding experience to get started. What you need is a theme.
So, here are several themes that will make your website look and feel great.
Hotel Booking – Hotel WordPress Theme
Hotel Booking has a clean, classy and modern feel you and your visitors will love.
It comes with plenty of demos to choose from, which helps streamline the design process. Hotel Booking also comes with a powerful filtered search function, plenty of payment options, and it integrates with sites like Airbnb and TripAdvisor.
I can’t cover all the theme’s features here, but it’s safe to say this is a powerful and attractive theme with plenty of customization options.
Hotel WordPress Theme | Hotel Master
Are you looking to build a modern-looking hotel website with all the bells and whistles? Then you should have a look at Hotel Master.
Hotel Master supports iCal, gives you the ability to offer discounts on bookings for consecutive nights, comes with a powerful reporting tool, integrates with PayPal, Stripe, PayMill and Autorize.Net, allows you to manage your bookings, and much more.
Hotel WordPress Theme | Hotel WP
Hotel WP is a fantastic theme that puts a spotlight on your visual assets.
It comes with several demos, the Thim Core, Revolution Slider and Visual Composer plugins, connects with PayPal and Stripe, has a responsive design, and more.
Other Good Looking Hotel Websites You Can Model When You Build Yours
There’s no need to reinvent the wheel. You can shortcut the progress of your website by looking at what others have done and model your site after them.
Here are several hotel websites worth emulating:
- Bardutt’s Palace Luxury Hotel: An incredibly attractive and highly visual website. The best element to emulate would be their menu, which is simple and emphasizes “Book & Shop” over every other element. In the top right-hand side, you can find icons for phone, email, and location. If you’re looking for more content, you can simply click on the menu button on the left-hand side.
- Design Hotels: Like Bardutt’s Palace, the Design Hotels website is visually appealing. Their menu is also not overwhelming and features a search function as well. The grid below the fold displays various pictures and videos, highlighting what it’s like to stay at their property. If you’re looking for more, you can always scroll down to the footer to see a comprehensive listing of pages.
- Portola Hotel & Spa: Here’s a website that gets straight to the point and encourages visitors to book with them. Online reservations are a must, and in that regard, it’s worth emulating Portola. Their homepage also puts a highlight on the various rooms they have available, and a map of what’s nearby.
Looking for something else? No problem – there are plenty of other hotel websites out there. I would encourage you to do a bit of your own research and identify features you like.
How To Build A Hotel Website Conclusion
Can building a website be that simple? Yes! It can also help you get more bookings for your hotel.
Time is still a factor, of course, but if you have an hour or two per day to dedicate to it, you will have your site set up in no time at all. Then, you can start taking bookings online, which is a major advantage in today’s market.
Don’t worry about making mistakes. Many people learn by trial and error. Though this can be a frustrating process at times, know that there are plenty of tutorials out there that can walk you through the most complex tasks.