How To Create A SaaS Website 2023 To Showcase Your Software

If you own a SaaS company (or work for one) and want to know everything about making software as a service website, then you came to the right place. We will break down everything from securing a domain to the best WordPress templates to use.

How To Make A SaaS Website With WordPress

It can be intimidating to build a website, but it’s much easier than you think, given modern technology such as WordPress. No fancy coding skills or technical knowledge necessary!

So, let’s get started.

The first thing you will need to do is lock down a domain name and hosting plan. Conveniently, you can purchase both your domain name and hosting plan at JustHost.

A domain is what people type in the browser URL bar to visit your website. Although there are many top-level domains available, the most popular one is .com.

Also, if it’s not already obvious, be sure that your domain includes your business’ or software’s name. If your desired domain is not available, add a ‘get’ before it or get a .co or .io domain–both of which are common for SaaS websites.

It would be smart to add domain privacy as well, but no other extras.

On the other hand, hosting is a service that allows you to make your website available on the Internet. Many people choose to use a hosting service instead of purchasing a server because it’s cheaper and more efficient.

Once you’ve secured your domain and host, you’re ready to install WordPress. You’ve probably already heard of WordPress. It’s the most popular content management and blogging platform on the web.

Many choose it because it has a large community of plugin and theme developers and tech support.

You shouldn’t have any problems with installation because it just takes one click. 

Once you’ve installed WordPress, it’s time for the fun part!

Top SaaS WordPress Themes To Showcase Your Software

Making your website beautiful is as simple as purchasing an existing theme and customizing it. Again, you do not have to code anything.

Here are four of them that are worth considering:

Techland – Multipurpose Saas – Startup – Kick Starter WordPress Theme

Techland is a technology software bundle with multiple purposes that incorporates pages, blocks, and distinctive items. You can use it in WordPress Saas, Mobile APP, SEO, Software, Hosting, Digital Marketing, and VPN.

Coupled with more than hundreds of options that go with the 40+ ready-to-use shortcodes, you can set up lots of distinctive pages. Quickly create pages with forms, videos, etc., using this software, only by dragging and dropping your cursor.

The customer service is quick and top-notch so if you’re someone who will have a lot of questions, rest assured because you’ll get immediate answers.

Saasland – MultiPurpose WordPress Theme for Saas Startup

Saasland has tons of home page options and unique elements/blocks that give users the flexibility to create a dynamic, professional website.

You can move things around quickly with the Elementor Drag-n-Drop Page Builder, and it is fully customizable.

No matter what type of screen you’re operating this website on, it will always look great. As a bonus, it is GDPR compliant, meaning it is protected from audits and data breaches.

And for those who care about SEO, the theme was built using semantic HTML code and CSS, allowing search engines to crawl and index your page effortlessly. 

Reviews from users are consistently very positive.

Sassico Multipurpose Saas Startup Agency WordPress Theme

Sassico is the least expensive of the bunch, selling for $39. It is a super easy theme to use and is fully customizable. Simply drag and drop things where you want them.

The design is beautiful, modern, and responsive. People praise this theme for its fast support, widgets, and timely updates.

Are you worried about how it will look on different browsers? Sassico is cross-browser compatible so that it will look great on Safari, Chrome, Firefox, etc. It is also WPML compatible, which means it is translation ready.

CleverSoft – SaaS WordPress Theme

CleverSoft has tons of great features, including RTL support, intuitive admin, and free plugins (such as Slider Revolution), to name a few. It is everything you need for a straightforward website setup.

Choose from a wide variety of modern layouts and enjoy the endless customization. Also, you can view your website on any screen, and it will look stunning.

If you have any questions, visit the Help Center, where the support team will be more than glad to help you. Or check out the Tutorials where you can find step-by-step guides on customizing your site and achieving exactly what you want.

Generally, WordPress themes are pretty easy to install. However, if you are having trouble, check out this video, and you should be all set.

Best WordPress Plugins For SaaS Companies

Plugins unlock the full potential of WordPress. Regardless of the type of website, you’re going to want to install them. Specifically, the plugins you will want to use on your Saas website are a membership plugin and a portfolio plugin.

Membership Plugin

A membership plugin’s primary purpose is to control access to certain content on your website so only members can see it.

Membership plugins can also allow you to collect membership payments, create multiple premium membership levels, support discount coupons, and automate important tasks.

Overall, this plugin will let you have fine-grained control over whose eyes are on what and make your life a lot easier. 

Portfolio Plugin

A portfolio plugin lets you display your work in a precise, efficient, and aesthetically pleasing way. There are many plugins available because portfolio websites are the most popular nowadays.

As with any business, your online portfolio will boost your online presence and let your clients know how great you are. Make sure you put your best foot forward by downloading this portfolio plugin.

If you are having trouble installing the plugin, check out this video. It should answer all your questions. 

Pages You Need On Your Website

You will want to install the following pages on your SaaS website:

Features Page

The features page, also called the product page, is possibly the most crucial page on a SaaS website.

On this page, you will describe and demonstrate your product or software. It is essentially a sales pitch, and thus you need to do it well.

You may choose to have only one features page with all the information and details listed there, or you may choose to have many and split it up. It depends on how many features your product has and how many different audiences you target with varying needs.

Generally, I would suggest using multiple pages for each target group because it helps people find relevant or useful information.

Pricing Page

A pricing page is pretty straightforward. It’s a page that lays out your various SaaS services and their monthly fees. Many companies offer multiple tiers of pricing, so there is something for everyone.

You will want to spend a fair amount of time on this page as it reflects your SaaS company’s actual value. When people contemplate giving you their money, they will read this page very closely, so you must craft your pricing strategy and wording very carefully.

An excellent example of a well-crafted pricing page is MailChimp’s pricing page. They make it easy to calculate your cost and let you know which one they recommend.

Sign-Up Page

The sign-up page, sometimes called the registration page, is also pretty straightforward. It’s where customers fill out the sign-up form.

In many cases, this page is the last step in the conversion funnel, and the person clicking has already made up their mind. Therefore, the sign-up page should be easy to access, and the form should be easy to fill out, so there’s no friction.

Friction can cause a potential customer to click away, and we don’t want that!

Members Dashboard

The member’s dashboard is for those who sign up. Do not overlook this page. This is where your paying customers congregate, so it has to be top-notch.

It is a unique way to deliver premium content to your customers and offer them support.

4 SaaS Websites For Design Inspiration

Are you not a super creative person or just don’t know any design principles? Go ahead and see what’s out there!

The following are some great websites you can take inspiration from:

• Meet Edgar: Meet Edgar website makes excellent use of brand colors and emojis; a very modern feel indeed! It’s busy, but not too busy. (No one likes to stare at a black and white page!) There are also many calls to action buttons, so users aren’t scrolling up and down looking for it.
• Dropbox: The Dropbox website gives you its mission right away and a place to sign up. No wasting time here! There is tons of content to browse and maybe one too many popups. But that’s a personal preference! They mix in some illustrations, which changes things up from just using plain old stock photos.
• Splunk: Splunk has a dynamic, modern, vibrant website. It features high-level partners, a photo of the leadership team, and tons of need-to-know information. A bright pink button in the top right advertises “Free Splunk.” Who doesn’t love free stuff? If you’re interested in the going-ons at Splunk, the Splunk website features that too.
• Book Report: Book Report’s website is super simple, and that’s not a bad thing! It opens with a testimonial and then goes into the different ways you can use the service alongside various stock imagery. It’s not a super fancy, modern option, but it does the job and ticks all the boxes. At first, I didn’t know that I had to scroll down to see all the information, but I’m glad I did!

Other Considerations When Making A Site In The Software As A Service Niche

Showcase Your Work

Your SaaS website should showcase your software as soon as possible to capture your audience. What do you have to offer, and why do you stand out from the competition? It can be a one-sentence selling point that sums up your entire product or service.

If it’s not already obvious, you should visually showcase your work. Having photos of your product and how it works is always a good idea. Often, a picture speaks a thousand words.

Have A Clear Call To Action

It’s also imperative to have a clear call to action. Make it easy for prospects to demo or at least see a demo. And most importantly, make it easy for them to buy! You can have multiple calls to action buttons throughout the page.

You should also not make it difficult for people to contact you. The “contact us” button should always be visible. No one wants to work hard for your phone number!

Build Trust

One of the many ways you can build trust through your SaaS website is by featuring a “customer stories” section that displays actual customers with short video testimonials. It can be much more impactful, engaging, and trustworthy than a written testimonial.

Another way is to feature photos of the leadership team and some personable things about them. Not only does this build trust, but it also creates a more inviting atmosphere.

Reduce Clutter

When things get a little busy, it can get overwhelming for some people. Too many things popping up can make you want to click away, and too much text can make you want to fall asleep. A simple, clean, and well-organized is always a winner.

Therefore, do not be afraid to use bullet points. It’s not necessarily informal. Plus, most people have low attention spans and appreciate it when you avoid the fluff and get to the point. There is only so much time in the day!

Ways To Make A Software As A Service Website, Final Thoughts

You made it to the end! Was it that bad?

With the tools above, you are all set to make a professional, well-designed Saas website to showcase your software and wow your prospects.

Of course, you will still have to promote your website. However, once you get marketing off the ground, the sky is your limit!