It’s time to share your art with the world through your artist website.
This means marketing your website. In most cases, you won’t see much traffic coming to your site without a little effort, so it’s time to get to work.
The good news is you can probably tie in your promotional efforts with activities you’re regularly involved in as an artist.
Here is a step-by-step process for marketing your website and getting more traffic.
Use Instagram And Pinterest To Promote Your Artist Website
As an artist, it’s important to take advantage of visually oriented social networks like Instagram and Pinterest. Both platforms are perfect for sharing images, pictures, and even videos of your artwork.
To take full advantage of Instagram, you’ll need to install it on your smartphone (it tends to come pre-installed on many phones nowadays). If you haven’t set up your profile already, take a moment to flesh it out in full. Don’t worry – it won’t take too long – just pick a picture, add a brief bio, and link up your website.
Also note that you can connect other social networks like Facebook and Twitter to share your Instagram content out to these places as well. This can be helpful as you look to build your social media presence.
The number one thing to be mindful of on Instagram is hashtags. This is one of the primary ways people will discover your works on the platform. Instagram allows up to 30 hashtags per post. This isn’t to suggest you should use 30 hashtags every single time, but it’s good to be generous with hashtag use. Keep an eye on popular hashtags, and if you find any that are relevant, use them. Keep experimenting with different hashtags on every post.
Pinterest, unlike Instagram, can be used from any device. The basics of Pinterest marketing are essentially the same – set up an account, flesh out your profile, set up a few pinboards (with specific categories), start pinning images you like and those of your own, interact with community members, and maintain an active presence on the platform.
Pinterest has the potential to generate a lot of sales for you. So, if you have an online store set up, be sure to link up pins of your art pieces with your store.
Talk About Your Website At Art Galleries
Have you been invited to showcase your artwork at a gallery? This isn’t just an excellent opportunity to share your art with people and maybe even sell a few pieces – it’s also a good opportunity to build traffic to your website.
For starters, you can talk to the people who come to the gallery and personally connect with them. You can tell them about the work you’re doing, and hand them a business card with your website address on it. Business cards can prove to be a valuable tool as you look to promote your art and website. You can even ask the staff if you can leave a few cards at the front desk.
Additionally, you could go around with a tablet and collect email addresses. Each email campaign you send out could be promoting your website, generating more traffic.
If you know that title cards will be displayed alongside your art, you can ask to have your website address added to each title card. This can also drive more traffic to your site.
Will there be posters promoting your showing? You should find a way to get your website address displayed on these as well.
Ultimately, the best way to get more traffic for your website is through personal connection. You never know who you might meet at the gallery, so it’s worth introducing yourself to the people who are looking at your art.
Guest Posting In The Art Niche, A Viable Marketing Strategy
Guest posting is a great strategy for building awareness around your art and brand. It can boost your SEO too.
It’s important to note that there are other, more popular websites out there that have built a substantial following. Appearing on these websites as a guest contributor is a good way to grab the attention of the community and get more exposure for your art.
Here are three art sites that are accepting guest posts:
- Colossal: Colossal is a popular blog that showcases art, photography, and other visual mediums. If your guest post submission contains images and video connected to contemporary art, photography, sculpture, painting, installation, collage, paper, illustration, street art, architecture, embroidery, textiles, animation, or anything with a strong visual component, you should try submitting to Colossal.
- Life As A Human: Life As A Human is accepting submissions that highlight the human experience, in the form of writing, multimedia, art, photography, or podcasts.
- ArtProMotivate: ArtProMotivate is looking for articles that are useful, helpful, informative, unique, or a combination thereof.
There’s a good chance your art appeals to a specific type of person. For instance, you might enjoy drawing pet portraits. So, your target audience would be owners of pets. Guest posting on a pet enthusiast website might be a better strategy than posting to a generic art site.
Youtube Can Be Another Good Way To Push Your Website
Art is a highly visual medium. So, if you want to build a following and sell more art, you need to get it in front of more people.
The most popular video sharing site on the internet, and the second biggest search engine in the world is YouTube. Creating a channel and uploading content on a regular basis is a good way to get your art in front of more people over time.
The importance of using the right keywords in your video’s titles and descriptions should not be neglected. Google gives you plenty of space to describe your videos, include your website address, link up your social profiles, and more. Take advantage of this.
What type of content can you create as an artist?
Here are just a few ideas to explore:
- Tutorial videos. Demonstrate your specific process for creating your art, whether it’s drawing, painting, sculpture, or otherwise.
- Time lapse videos. Creating a piece of art can take a lot of man hours. But video editing software makes it easy for you to take your video footage and speed it up. With a little upbeat music, you can make this type of video a lot of fun to watch.
- Slideshow videos. Sometimes you don’t need anything fancy. Just create a slideshow of various similar art pieces (i.e. with a similar theme).
- Vlogs. You can connect to your audience in a more candid and personal way by sharing your thoughts and ideas on art.
How To Market Your Artist Website Conclusion
You may not be the most outgoing person in the world. Many artists aren’t. The thought of connecting and networking with people might leave you feeling a little uncomfortable.
But this is a fear you can overcome, especially as your confidence increases. The more people you talk to, the less you’ll care about outcomes.
Who you know can make a tremendous difference in your career. So, even if you can only bring yourself to talk to one person on any given day, that’s okay. It will become easier with enough practice.